I hadn’t planned on starting a cosmetics company. But sitting in a hair salon in Rome a few years ago, I made a discovery. As I saw women leaving the salon, I couldn’t help noticing that some would linger by the door. After a few minutes, their colorist would come back with a little paper bag, hand it to them and send them cheerfully on their way.
When I inquired about this mysterious ritual, the receptionist said: “Per sotto, per farli combaciare,” meaning: “For the hair down there...to make it match.” I thought, “How genius... A home coloring kit for the hair down there!” I knew there were no specialized products like this in America.
Obviously, all blondes in the world want to be true blondes. Redheads and dark-haired women, their natural true color, too. I couldn’t get the idea out of my mind.
Back in New York, I told a salon-owner friend about it. She responded, “I’m sure my clients would love a product like this, and I’d use it myself!” Not only did she like the idea of matching her chestnut brown hair, but also - she confessed - she desperately needed to cover some grays she’d recently discovered down there!
My next stop was to ask a gynecologist friend to estimate the percentage of her clients whose hair down there didn’t match the hair on their heads. As it turned out, almost no one matched!
Sophisticated women, who spent time and lots of money getting their hair color just right, had no solution for coloring the hair down there. They were totally overlooking this crucial beauty area. We even found blondes who had tried to do it themselves using off-the-shelf products with terrible results. It was clear women (and even some men!) were desperate for a product like this.
Over the next two years, I worked with our manufacturer to perfect a product that would address this need. I even consulted a toxicologist to make sure that the formulation we were creating would be safe to use near this sensitive area.
It’s been quite a journey. But I’m thrilled to be sharing my discovery of our easy-to-use betty colors with you. We call them BLONDE betty, BROWN betty, AUBURN betty and BLACK betty.
I also came up with a hot pink color not just for special occasions - our FUN betty. Response has been so terrific that we’re already working on more fun betty colors. When they’re here, we’ll be delighted to let you know.
Developing this product has already led to more discoveries and more products are on the way.
I think of bettybeauty as a company specializing in beauty secrets - products not on the market that solve beauty problems or just make us look and feel great.
My second product, “Best Skin Ever,” will be launching late spring and summer! Our third product, code-named “RBS” is such a beauty secret we can’t reveal what it is until we release it. That’s how good it is!
Thank you for visiting and I look forward to sharing more beauty secrets with you. In the meantime, I hope you give betty color a try. Which betty are you?
P.S. If you’d like us to contact you when our new products are ready, just leave us your email address. We’d also love to hear about your experience with betty color.
photo by Jonathan Becker