kathie lee gifford talks about the betty kits!

Award-winning betty - color for the hair down there was front and center on NBC’s, The Today Show on Tuesday, October 28th. In the hands of Kathie Lee Gifford and Hoda Kotb, the betty kits were the topic of conversation that morning. During the discussion of how to spice up your marriage and how to get your man’s attention, betty came up as a great attention grabber! People use betty to match their hair below to their hair above, cover gray or just for fun! Some people even use betty to match their eyebrows to their hair on their head because of how gentle the formula is. “Maybe you’ve seen the betty color kits in stores”, says Kathie Lee. The betty kits are sold in salons, spas and specialty retail stores throughout the U.S. and even Internationally!