Betty Beauty
- July 29, 2008
Betty in New York’s Down There
Betty Beauty decided to step it up a notch and launch a brand new advertising campaign all over New York City’s down there. “Boldly Going Where No Color Has Gone Before” Yes! Betty was all over the New York City subway line. For those not from New York City, the subway line spans miles and miles underneath the city and has millions of travelors each day. We finally added some spunk to the riders otherwise boring morning rush hour.
Check out what the New York Times: An Ad (Underground) for Hair Dye (Down There) had to say about Betty in the subway system.
2 Responses to “Betty in New York’s Down There”
I actually tried the malibu a while back. When I first applied the die I was a little worried that the color would be a lot darker than advertised. After rinsing though, I was pleasantly surprised by the vibrant color and am extremely satisfied. I know see Betty ads throughout subway stations I frequently travel through and no want to try the other colors.
By Anon on Aug 12, 2008
My husband saw the ad at the station on 51st and ordered it for me, im sure it was more for him actually but we tried it and i fell in love. Love you guys!
By Elizabeth on Aug 21, 2008