Betty in New York’s Down There

Betty Beauty decided to step it up a notch and launch a brand new advertising campaign all over New York City’s down there. “Boldly Going Where No Color Has Gone Before”  Yes! Betty was all over the New York City subway line. For those not from New York City, the subway line spans miles and miles underneath the city and has millions of travelors each day. We finally added some spunk to the riders otherwise boring morning rush hour.

Check out what the New York Times: An Ad (Underground) for Hair Dye (Down There) had to say about Betty in the subway system.

Does Jay Leno like to color his Betty?

Kevin Eubanks from the Jay Leno show interview Nancy Jarecki, the CEO of Betty Beauty about coloring your pubic hair. Kevin Eubanks got an education about the hair down there.

Give the best bridal gift ever!

Something old, something new, something borrowed and something MALIBU betty blue! Just what the blushing bride needs for her special day! Introducing BRIDAL betty in MALIBU blue.  Each kit comes with FREE dove/heart or heart/hugs & kisses charmcils (special stencil shapes).  BRIDAL betty makes the perfect bridal shower or bachelorette party gift!

BROWN betty sales are up!

The buzz in the betty office is BROWN betty’s recent success as the new leader in sales! This beautiful chocolate brown color has surpassed FUN betty (hot pink) who was the previous front runner. We have to give some of the credit to the great write up in the July issue of Oprah Magazine. Oprah’s Beauty Editor used BROWN betty and shared her betty experience. “I was inordinately pleased with my new look. I had that refreshed, slightly uplifted feeling you get when you’ve just had highlights, or your teeth whitened- not too much, but just enough to add a little zing,” she said.  Keep up the good work BROWN betty!